About the desk About the desk
BullionLens is a one-person editorial research desk covering Gold IRA companies, bullion dealers, vaults, and the precious-metals market. Magazine-grade voice, monospace numerics, quarterly review schedule. The brand exists because the gold-investing search results in 2026 are dominated by sales-letter sites that lose all credibility the moment a buyer reads the fine print.
Who runs BullionLens
Mike Wu — editor-in-chief and (so far) the only writer. Background in industrial sourcing, B2B procurement, and editorial research; the same primary-source discipline I bring to industrial-supply diligence is what BullionLens applies to bullion editorial. I'm not a registered investment adviser. I never will be — that's not what this site is.
Why a one-person desk can still publish well
The work that goes into a BullionLens review isn't access journalism. It's pulling primary sources — company-disclosed fee schedules, Better Business Bureau records, custodian agreements, depository disclosures, IRS publications, LBMA daily fix data, World Gold Council demand reports — and writing them up with a snapshot date and a quarterly re-check commitment. That's a process one person can do well, slowly. The risk is breadth, not depth; we publish on a 25-day drip cadence and re-review every quarter to keep the universe of named companies stale-data-free.
What we will not write
- Forward-looking price predictions ("gold will hit $5,000 by 2027").
- Anything that says "guaranteed," "risk-free," "no fees," or "tax-free" for a Traditional Gold IRA (it's tax-deferred).
- "Top X" rankings without a published methodology.
- Anything about a specific reader's allocation, retirement plan, or tax situation — that's what licensed advisers are for.
- Self-applied Review or AggregateRating schema (Google demotes self-applied review markup; we use Article + FAQPage instead).
How we are funded
Affiliate commissions when readers open accounts with Gold IRA companies or complete purchases with bullion dealers through links on the site. The full list of partners is on /affiliate-disclosure/. Companies do not pay us for placement, ranking, or favorable coverage — only for actions a reader chooses to take. If we deprioritize a company in a comparison, that decision is independent of whether they're an affiliate partner.
Contact & corrections
Editorial inquiries, source tips, and correction submissions: hello@bullionlens.com. We reply within five business days for editorial questions; correction submissions are prioritized. There is no phone line — we want a written paper trail for everything.
About the desk — FAQ
-
Who writes BullionLens?
Mike, with editorial support and AI-assisted research workflows. Every published piece is reviewed by a human before it ships. -
What is the editorial process?
Six steps: topic selection from reader questions, primary-source research (SEC filings, IRS publications, LBMA data, company disclosures), drafting, internal review, fact-check pass against citations, publication with a 'Last reviewed' stamp. -
Do you visit company offices?
Not at this stage. We rely on regulatory filings, BBB records, custodian disclosures, and reader-submitted documents. We name this limit on every review. -
How do I submit a correction?
Email hello@bullionlens.com with the URL and the specific claim. We respond within five business days and publish a correction note inline.